According to a report by cloud service provider Brightcove, one in three Indians have no problem with advertisements appearing on video streaming platforms such as Netflix and Amazon Prime Video provided they are getting a good deal from the vendor.
According to the report, 25% of Indian consumers say that they are ready to watch advertisements with content but should not be charged for it, whereas 14% of the consumers say that they are willing to spend more money to watch free content. At the same time, there are 14% consumers who say that they should get the option to customize the package price.
This is an Annual Asia OTT Research Report prepared in collaboration with research partner YouGov. The company says that 35% of Indian consumer ads can choose a low-cost package, while 44% of Indian advertisers will choose a lower-priced package on priority. This means that 80% of Indians are ready for such a hybrid model in which subscriptions are available at a low price even if advertisements are shown in it. In this survey 9 thousand consumers from 9 countries of Asia were included while one thousand Indian consumers were included in the survey.
Janhvi Mozaria, sales director at Brightcove, says that the report revealed that Indian consumers who like online TV content like to watch value content, even if they have to pay time or money for it, though if they are getting a good deal, then they can use video there is no refrain from watching advertisements in between. About 60% of consumers want to re-sign-up in their online content streaming service in the future. Indian consumers have no problem in changing the subscription as their priority is content for which they subscribe to different OTT services.
When asked how much they thought it appropriate to pay for their OTT service, 37% of the consumers said that Rs 70 per month, 27% of the consumers said that Rs 70 to 270 per month while 16% people for it up to Rs 600 per month. Ready to deliver. According to the report, 22% of the consumers said that they would like to see two advertisements during a break while 13% of the consumers said that they would like to see three advertisements during a break. Presently, Indian digital service provider Hotstar, ALT Balaji, G5, Voot, Bigflix, Sony Liv, Eros Nou and global companies like Netflix, Hulu and Amazon Prime Video are present in India. There is a total of 32 online content and video streaming platforms in India, which will create a market of 3 thousand crores by 2023.